Download resumé PDF or view my LinkedIn profile
EXPERIENCE //
SPARK / Tampa Office - Remote / April 2022 - January 2024
Creative Director
+ Led multiple teams in ideation and executions across simultaneous campaign development and productions for VISIT FLORIDA
+ Lead creative on a quick turn high volume integrated campaign helping promote the Florida State Trail system that resulted in planning for simultaneous content shoots across 4 vendors, developing an edit playbook, and trafficking a total of 428 assets in 3 months
+ As interim lead Social Creative Director on VISIT FLORIDA, LoveFL, and Leslie’s swimming pool supplies for 6 months, I helped create and implement new processes and creative approaches to better support our social media department’s people and efficiencies
+ Managed and mentored a group of 4-8 people
VMLY&R West / Seattle Office - Remote / July 2020 - April 2022
Contractor ACD/AD
+ Day-to-day lead on Microsoft Surface new business, connecting the dots and touching responsibilities across Creative, Production, Social Strategy, Project Management, and Client Engagement
+ Increased organic growth across multiple KPI’s within the first 6 months of leading new Microsoft Surface B2B social scope of work: +88% impressions, +64% clicks, +61% engagements, and +75% shares
+ Creative lead on select global Microsoft Surface B2B lead gen product launches, developing and supervising over 50 deliverables each, resulting in more cohesive product marketing materials and partner enablement toolkits for field reps, channel partners and resellers
+ Key driver in creative and brand development for Microsoft Surface B2B, initiating cross-departmental conversations to create, plan and deliver a strategic client vision for improved content thought leadership, user experiences and the role of social
+ Concepted and developed a new dynamic product video approach for intel IoT group- utilizing video, typography, and 2D/3D motion graphics to explore and craft various aspects of the new visual brand language in the 3D/motion space
+ Created an easy-to-adapt visual language system, toolkit, and guidelines for intel’s virtual global Industrial Summit that was used and adapted by partners and internal teams alike. With a reach across 4 continents, we achieved 130% of event attendance goal
Copacino Fujikado / Seattle / May 2017- February 2020
Associate Creative Director
+ Led the agency in integrated growth by establishing and elevating social and digital capabilities through full-funnel campaigns across nationally- renowned brands and industries from healthcare to travel to insurance
+ Created 15 integrated processes and resources, such as an overhauled agency creative development process, a social post production flow, an interactive social client presentation and a messaging strategy document
+ Consistently raised and surpassed KPI benchmarks for multiple brands, ranging from Ad Recall Lift (e.g. a 198% lift for 14 Hands), un/aided brand awareness, and conversions (e.g. 153% gain in the number of donors YOY for Seattle Children’s Hospital)
+ Developed a dynamic digital system for Holland America Line’s direct-to-consumer efforts, leading to the highest volume ever of direct bookings on hollandamerica.com
+ Co-founder of E.D.G.E. (Empowering Diversity and Growing Equity), C+F’s DEI program
Publicis North America / NYC / May 2012 - April 2017
Senior Art Director / Art Director
+ Concepted and produced traditional global campaigns
+ Creative lead of summer ‘16 intern program
+ Lead AD for “Newsdesk” for Crest and Oral-B, a real time social listening and content initiative, creating over 50 posts a month
See full work history here
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BRANDS // VISIT FLORIDA, Microsoft Surface Commercial, intel IoT, Ste. Michelle Wine Estates, Seattle Children’s Hospital, Amica Insurance, Holland America Line, Smartsheet, Seattle Reproductive Medicine, and Seattle Aquarium, ZzzQuil, Sinex, Oral-B, Crest, Crest 3D Whitestrips, Dawn Saves Wildlife, Meta Wellness, Align Probiotics
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EDUCATION //
School of Visual Concepts / UX for Visual Design / April 2020
25 hours
Miami Ad School / Art Direction / 2010-2012
San Francisco / Berlin / Amsterdam / New York City
Western Kentucky University / Bachelor of Arts / 2002- 2006
Advertising / Graphic Design / Spanish
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AWARDS //
2019 Silver Addy x 2 / 2017 Silver Addy / 2013 New York Addy / 2012 Applied Arts Student Awards / 2012 One Show Merit x 2 / 2012 New York Addy / 2011 San Francisco Addy
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FEATURED //
The Drum, Adweek, Muse by Clio, Agency Spy, Ad land, Best TV Ads, Washington Post
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TOOLS & SKILLS //
Creative Direction / Art Direction / Integrated Campaigns / Brand Strategy / Digital / Social Media / Visual Design / Creative Optimization / Adobe Creative Suite / Leadership / Inspiring change / Connector / People / Empathy / Laughing