2014: Digital CoNcept FOR DAWN DISH SOAP

HOW IT WORKS

• The simple web app would live on Dawn Saves Wildlife page.
• Users upload a Duckface pic and share it on their social platforms.
• Dawn matches each pic with a donated bottle of Dawn to wildlife rescues.
• Brand gets awareness for their awesome partnerships with rescues.

SOCIAL SUPPORT

Copywriter: Fernando Barcelona
My Role: Art Director