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THE ASK
The ask was a big one: Launch the cans, become the #1 canned wine brand, and reposition to a younger millennial audience.

THE IDEA
With cans, you can enjoy wine where beer has always been (the pool, camping, hanging with your friends, sportsball, etc.) so we pulled up a bar stool and made wine the new beer. We told consumers to Grab a Wineski™ as we playfully poked fun at classic beer tropes/ads.

THE RESULTS
#1 canned wine at all 7-Eleven stores nationwide | #5 canned wine brand nationally | All four SKUs in Top 5 of new canned wine sales | Final social ARR 198% over the initial benchmarks
(2019)

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THE ASK
Let consumers know that ZzzQuil is a simple and effective solution when life's worries keep you up at night.

THE IDEA
Create an engaging campaign to showcase how much life's worries can invade our minds and deprive us of good shut-eye.

Because when life keeps you up, ZzzQuil helps you sleep.

THE ASK
Create an integrated campaign that inspires visitors to explore Florida’s diverse trail system on their next Florida vacation.

THE IDEA
Your next Florida vacation should be an adventure when you venture beyond Florida’s 825 miles of beautiful beaches to the state’s 15,000 miles of beautiful, but lesser known, trails.

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THE ASK
Drive visits to The Seattle Aquarium during the cold and dark winter season.

THE IDEA
Partnering with Facebook, we turned Seattle Aquarium’s long running “Fun Facts” campaign into a playable ad, offering an engaging way to deliver ticket discounts during the holiday season.

THE RESULTS
March 2020

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THE ASK
Develop a unified and seasonal giving campaign across all audience touch points that creates familiarity and inspires as many Washington residents to donate.

THE IDEA
Show how Seattle Children’s groundbreaking research, leading-edge innovation, and fundraising support gave an incredibly adorable 2 year old, Aliyanna, a second chance at life.

THE RESULTS
21% increase in YOY donations | 153% gain in the number of donors YOY

LoveFL is Florida’s in-state advocacy platform; a place for Floridians to share their love for living in the Sunshine State; from local hidden gems, favorite beaches, unique experiences, new restaurants, to the everyday beauty and more. It is a robust community on social media with over 1 million followers.

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THE ASK
Create product videos to support the launch of Intel’s two new processor families.

THE STRATEGY
Typically tech product videos can be boring, overly technical, and —hey, wake up! Sure, it’s important to share your cool features with true tech geeks, but that doesn’t mean you can’t have some fun with it.

THE EXECUTION
On the heels of an entirely new brand re-launch and visual identity, we elevated the standard for Intel’s product videos with a beautiful and playful combination of 2D and 3D animation, color usage, consolidated tech jargon, and dare I say a touch of humanity.

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THE ASK
Let parents know about the importance of oral care and the role it plays in their child's academic experience.

THE IDEA
We created a back-to-school campaign using this simple equation: When kids don’t brush, they get dental problems. When they get dental problems, they don’t go to school. When they don’t go to school, they miss things that matter. 

In this campaign, we hear directly from the “stuff” being missed as a result of poor oral care.

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THE ASK
Highlight both tasting notes and pairings of CSM’s popular summer varietals: Rosé, Sauvignon Blanc and Chardonnay.

THE IDEA
Simple, bright animations that showcase the flavors that flow from the bottle in interesting ways.

THE RESULTS
Ad Recall Lift: +19 pts vs 6.7 pts (vertical avg.) | Messaging Agreement: + 10 pts vs 1 pt (v.a.) | Action Intent: +8 pts vs 1.4 (v.a.)

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After launching our work for Kikkan Randall and SRM, members of WNBA team Seattle Storm took notice. We partnered with both Sue Bird, 39 (three-time WNBA champion and four-time gold medalist) and Breanna Stewart, 25 (2018 WBNA MVP) and followed their individual journeys with freezing their eggs with Seattle Reproductive Medicine.

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THE ASK
Raise brand awareness for this east-coast based insurance company amongst a younger and affluent millennial audience in Seattle.

THE IDEA
Since Amica’s competitors will always outspend them with mascots or funny ads, we took an approach more inline with Amica’s brand ethos and created something helpful. FindMySeattle.com is a custom digital property that helps the influx of new Seattle residents learn about 40 neighborhoods by taking a quiz or exploring several unique features and filters.

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THE ASK
Remind parents to talk to their kids about proper oral care and how it could affect their futures. 

THE IDEA
Parents talk to teens about sex. About drugs. About drinking. And while these talks are important, there’s another, much-overlooked discussion of critical importance. 

And it’s a topic that most parents might not expect.

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THE INSIGHT
The LGBTQ community expects brands to do better, especially during Pride month. We all know slapping a rainbow on your logo doesn’t cut it, but rarely see an industry perspective on how to help brands make that progress.

THE IDEA
Help brands navigate Pride in a more authentic way by creating a Pride flag guideline dubbed “Rainbow With A Cause” that covers the history of Pride, correct Pride flag usage, and how to ensure your brand’s Pride efforts steer clear of “Rainbow-Washing,” or using the Pride flag purely for publicity or profit.

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THE ASK
Share olympian Kikkan Randall’s story on why she chose to preserve her fertility after a life changing diagnosis.

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THE ASK
P&G asked us to create awareness that positioned the new Meta Wellness products as an easy and simple way to stay healthy. 

IDEA
Broken Resolutions: We all make them and we all break them. So we created a song that commiserated with people in late January and introduced Meta as a better plan for 2015.

Just a few things that I make that sets my soul on fire.