14 Hands Wine has a longstanding partnership with the Kentucky Derby, which they wanted to talk about (understandably). However, the creative challenge for us was to create a series of videos, social bits and gifs that acknowledged the party and not the race. No mention of "jockeys," "race," "betting," and definitely not "horses." Oh and do it from concept to air in 4 weeks. We decided to go all-in on a party fantasy: what if opening 14 Hands Kentucky Derby blend turned any space into a Kentucky Derby party? But like a crazy, colorful, WTF kind of party.

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SOCIAL

We kept social simple, bright, and engaging by creating simple videos, cinemagraphs and stories.

Landing Page

Simple landing page featuring a racehorse name generator, recipes for Derby party, and Kentucky Derby Red Wine offers.

e-mail

Visual toolkit

Being inspired by a combo of jockey silks, emojis, and reactive shapes we created dozens of illustrations were made to help make this KY Derby party come alive!