NICOLE KOESTEL

In 2019, Seattle Children’s asked us to build a new content library that would help modernize their brand and better express how they are changing the odds for children everywhere. This was an exciting opportunity, but undoubtedly a huge undertaking. Helping elevate Children’s notoriety through their content was important as they are the only pediatric specialty center  serving Washington, Alaska, Montana and Idaho – the largest region of any children’s hospital in the country. As an organization, they have over 50 different internal and external groups that would be using this new material so we needed to capture everything from tender interactions with patients to updated photos of facilities for Google Maps! Phew. A lot of needs to fill. Here we go.

REGIONAL CLINICS

The first order of business was to elevate Seattle Children’s Regional Clinics footprint and let parents know that the expertise of Seattle Children’s is a lot closer than they think. Working with only real people, real appointments, and real environments, it was imperative to plan ahead with potential props and wardrobe, and to build a specific, yet flexible shot list that could change on a moment’s notice based on the mood of a child or the needs of the clinics. This was an expansive 10-day shoot in Everett, Federal Way, and Tri-Cities Washington, followed by Anchorage, Wasilla, and Soldotna Alaska, where we got to witness first-hand the resilience of these kids, the love of these families, and the expertise of these providers.

PATIENT FOCUSED

Our next big push was surrounding Year-End Giving where we showcased Children’s compassionate care, breakthrough research and the power of philanthropy through the story of Aliyanna (the cutest 2 year old that you would never know is fighting, but winning the battle against cancer) and her mom, Daisy. The team shot all new footage over 5 days in both hospital and home of Aliyanna and her mom, Daisy, totaling 21 hours of footage and thousands of photos. See more details of this shoot here.

Photography and footage from these shoots has been used from everything from 2020 brand work, to regional webpages, to internal communications. Here are some highlights.

Brand Awareness work

Uniquely Alaska
Alaskans have a lot of pride when it comes to where and how they live differently than the lower 48. It was important to authentically capture the heart and culture of Alaska patients and to highlight the fact that while the physicians are part of Seattle Children’s Heart Center, they live locally and are a part of the Alaska community just like the patients they serve.