NICOLE KOESTEL
Creative Director & Brand Guide
The FindMySeattle suite consisted of a custom digital property, social ads, digital and native ads, transit, and OOH. We addressed the challenge of using Amica’s traditional brand guidelines by creating various graphic styles to help stand out to a younger audience.
Watch case study below for the full integrated campaign.
FINDMYSEATTLE.COM
In 2018, over 1,000 people were moving to Seattle each week, so we focused on building a relationship with new movers as they navigated their new city. FindMySeattle.com is over 65 pages of helpful information about things like neighborhoods, rental averages, restaurants and running trails.
Results: Site visit was over double the goal at 210,000 within the first 3 months
Social
Having only stock photos to work with, utilizing engaging animation and graphics was crucial to help make this pop in feeds to drive traffic to FindMySeattle.com.
Results: Facebook creative contributed to over 50% of site traffic to FindMySeattle.com | Q1 Best creative (neighborhood v neighborhood video) delivered 1,535,062 impressions, 26,287 link clicks and CPC of $0.68 | Average time on site increased from 42 seconds to 3 minutes
Scroll to play select social ads.
OOH
Lightrail Wrap
